--- title: Kubit - Product Analytics and BI description: Product analytics and BI on the same warehouse data. One source of truth with direct queries, no black boxes, and no more debates over which number is right. image: https://info.kubit.co/hubfs/go-from-legacy-to-legendary.png --- [![KUBIT_Logo](https://info.kubit.co/hubfs/KUBIT_Logo.svg)](https://kubit.ai/) # Product analytics & BI that finally agree Kubit queries your warehouse directly. One source of truth. No black boxes. No more ‘which number is right?' - **One source of truth:** Product analytics and BI from the same warehouse. No discrepancies. - **Full SQL transparency:** See the logic behind every insight. Verify, reconcile, trust. - **No data duplication:** No ETL pipelines. No data drift. No black box. - **Live joins:** Filter any business report by behavioral cohorts discovered in product analytics. **Every analytics team knows this moment.** Legacy providers say one thing about conversions. Tableau says another about revenue. Leadership asks which number is right. You spend weeks investigating or just pick one. *  This isn’t a data quality problem. It’s an architecture problem.* Legacy product analytics tools copy your data into their black box, run proprietary computations you can’t verify, and drift further from your source of truth every day. ## Kubit vs legacy analytics providers ![Kubit](https://info.kubit.co/hubfs/2026-landing/logo-black.png) Warehouse-native - **Zero-copy** Directly queries your warehouse (Snowflake, etc.). - **SQL transparency** See the logic behind every single answer. - **Predictable pricing** Unlimited events and anonymous users. - **Real-time access** Analytics are as fresh as your warehouse data. - **Eliminate the middle-man** Pay only your CDW cost – Kubit never stores or charges for your event volume. - **Data governance** Your data never leaves your environment; security is inherited from your CDW. Legacy digital analytics - **Data silos** Requires manual ETL and data duplication. - **Black box logic** Proprietary schemas you can't verify. - **The "data tax"** Pay for event volume and storage twice. - **Data latency** Insights are delayed by batch processing. - **The "mirror mode" trap** Pay twice for storage and data egress fees to mirror your warehouse data. - **Security risk** Requires granting external vendors full production data access. [Request a demo](https://kubit.ai/contact/) #### Vix 10x'ed their teams' data access by integrating directly with their warehouse ## 4 X increase in platform adoption ## 26 % boost in trial-to-paid conversion ## 3,500 + queries per month ### Powering the next generation of data- driven enterprises [![Logo-Slider](https://info.kubit.co/hubfs/2026-landing/brands/Logo-Slider.png)](https://kubit.ai/case-studies/miro-case-study/) ![Logo-Slider-1](https://info.kubit.co/hubfs/2026-landing/brands/Logo-Slider-1.png) [![Logo-Slider-2](https://info.kubit.co/hubfs/2026-landing/brands/Logo-Slider-2.png)](https://kubit.ai/case-studies/vix-case-study/) ![Logo-Slider-3](https://info.kubit.co/hubfs/2026-landing/brands/Logo-Slider-3.png) [![Logo-Slider-4](https://info.kubit.co/hubfs/2026-landing/brands/Logo-Slider-4.png)](https://kubit.ai/case-studies/thrive/) ![Logo-Slider-5](https://info.kubit.co/hubfs/2026-landing/brands/Logo-Slider-5.png) ## How it works: Zero-copy architecture CDP ![1](https://info.kubit.co/hubfs/2026-landing/work/cdp/1.png) ![2](https://info.kubit.co/hubfs/2026-landing/work/cdp/2.png) ![3](https://info.kubit.co/hubfs/2026-landing/work/cdp/3.png) ![4](https://info.kubit.co/hubfs/2026-landing/work/cdp/4.png) CRM ![1](https://info.kubit.co/hubfs/2026-landing/work/crm/1.png) ![2](https://info.kubit.co/hubfs/2026-landing/work/crm/2.png) ![3](https://info.kubit.co/hubfs/2026-landing/work/crm/3.png) Marketing ![1](https://info.kubit.co/hubfs/2026-landing/work/marketing/1.png) ![2](https://info.kubit.co/hubfs/2026-landing/work/marketing/2.png) ![3](https://info.kubit.co/hubfs/2026-landing/work/marketing/3.png) ![4](https://info.kubit.co/hubfs/2026-landing/work/marketing/4.png) Experimentation ![1](https://info.kubit.co/hubfs/2026-landing/work/experimentation/1.png) ![2](https://info.kubit.co/hubfs/2026-landing/work/experimentation/2.png) ![3](https://info.kubit.co/hubfs/2026-landing/work/experimentation/3.png) ![KUBIT_Logo](https://info.kubit.co/hubfs/KUBIT_Logo.png) Revenue Analytics Churn LTV Subscription Growth Analytics Conversion Experiment Acquisition Campaign Product Analytics Query Funnel Path Retention Customer Analytics Retention Cohort Engagement #### Connect Kubit links to your cloud data warehouse in minutes via JDBC. #### Model A domain-specific semantic layer adds business context without moving data. #### Analyze Your teams get trusted funnel, cohort, and retention insights instantly. #### Govern Maintain 100% control over security, masking, and audit trails. ## Go from legacy to legendary Join the 50+ enterprise teams moving at the speed of their data. [Book your 1:1 walkthrough](https://kubit.ai/contact/) ![go-from-legacy-to-legendary](https://info.kubit.co/hubfs/2026-landing/go-from-legacy-to-legendary.png) Follow us - [Linkedin](https://www.linkedin.com/company/kubit-ai) - [YouTube](https://www.youtube.com/@kubit_ai) ![kubit-white-logo](https://info.kubit.co/hubfs/2026-landing/kubit-white-logo.png) © 2026 Kubit Ai, Inc - [GDPR Cookie Policy](https://kubit.ai/gdpr-cookie-policy/) - [GDPR Compliance Policy](https://kubit.ai/gdpr-compliance-policy/) - [Privacy Policy](https://kubit.ai/privacy-policy/) - [Terms of Service](https://kubit.ai/terms-of-service/) ![](https://px.ads.linkedin.com/collect/?pid=1515316&fmt=gif)